Perception is everything! Do you know why certain brands thrive over others offering similar products or services? BRANDING. Unfortunately, many small organizations and start-ups fail to invest in their brand, because they don't understand the huge impact it has. Good branding doesn't just happen; it has a well-thought-out plan. Your logo is at the center of your brand identity system, and WORTH THE INVESTMENT. Don't be fooled by cheap online services that offer you generic clip art logo "design" that can't be registered. By having an original logo developed with a system, not only do you get a logo that is unique to you, but the expertise of where and how to use it.
