An online presence is necessary, regardless of what you sell. Your website, social media, and other digital media each have a specific role to play. But you need a digital foundation, a framework that supports every piece of your online presence. You simply can’t build or grow without laying a STRONG FOUNDATION. At the core is your website. Every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. Your website is like a customer service representative. People judge how you will treat them by looking at your website. Your design and the interactions on your site gives them insight into how you view your customers. If you don’t put any effort into your website’s design, your customer knows that you won’t put effort into helping them. Instead, refine your digital presence without the false starts and missteps that come with doing it alone.
